About Viva

Viva Fall River serves as a reminder that this city is not just a place on a map, but a living, breathing entity with a unique identity.

About Viva

Viva Fall River embodies the vibrant spirit and community pride that defines this remarkable city. We are an active tourism organization that guides locals and newcomers alike to Fall River’s vivacious and diverse community. Viva Fall River champions economic growth and celebrates all the city has to offer: creative arts, rich ethnic and cultural traditions, diverse businesses, a picturesque waterfront, spirited events, and so much more.

The organization is a grant-funded, public-private partnership and is a fiscal sponsorship of the One SouthCoast Chamber Foundation, a non-for-profit entity.

Viva In The Press

November 2026 Downloadable Events List

There’s so much to be thankful for this November in Fall River! 🍁 From live music, arts and culture, and family-friendly activities to holiday markets, seasonal celebrations, and community gatherings, the city is filled with reasons to get out and explore. As the holiday season gets underway, it’s the perfect time to support local businesses, discover something new, and enjoy all that Fall River has to offer. We’re grateful for a community that keeps our calendar full of things to see and do! Our November Events List makes it easy to plan ahead and make the most of the month ...

The Wild Side of Fall River: Discover the City’s Great Outdoors

More than half of Fall River is made up of forest, wetlands, water, and protected land. Discover the city’s surprising mix of woodland trails, waterfront adventures, parks, paddling, public art, and more ...

A Coffee Lover’s Guide to Fall River

Whether you’re chasing the perfect espresso, looking for an unforgettable pastel de nata, or simply searching for a new Saturday morning adventure, Fall River is brewing something worth the trip ...