Viva Fall River serves as a reminder that this city is not just a place on a map, but a living, breathing entity with a unique identity.

About Viva
Viva Fall River embodies the vibrant spirit and community pride that defines this remarkable city. We are an active tourism organization that guides locals and newcomers alike to Fall River’s vivacious and diverse community. Viva Fall River champions economic growth and celebrates all the city has to offer: creative arts, rich ethnic and cultural traditions, diverse businesses, a picturesque waterfront, spirited events, and so much more.
The organization is a grant-funded, public-private partnership and is a fiscal sponsorship of the One SouthCoast Chamber Foundation, a non-for-profit entity.

Viva In The Press

Celebrate Valentine’s Day in Fall River with these 9 unique date ideas!

February 2025 Downloadable Events List

Fall River’s Surprising Connection to the 2025 National Toboggan Championships
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We’re here to help! Contact us with press inquiries or requests for additional information regarding Tourism & Marketing and filming in Fall River.
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