About Viva

Viva Fall River serves as a reminder that this city is not just a place on a map, but a living, breathing entity with a unique identity.

About Viva

Viva Fall River embodies the vibrant spirit and community pride that defines this remarkable city. We are an active tourism organization that guides locals and newcomers alike to Fall River’s vivacious and diverse community. Viva Fall River champions economic growth and celebrates all the city has to offer: creative arts, rich ethnic and cultural traditions, diverse businesses, a picturesque waterfront, spirited events, and so much more.

The organization is a grant-funded, public-private partnership and is a fiscal sponsorship of the One SouthCoast Chamber Foundation, a non-for-profit entity.

Viva In The Press

August 2026 Downloadable Events List

August is one of the busiest months of the year in Fall River. Find festivals, outdoor adventures, live entertainment, and community events happening all month long ...

A Coffee Lover’s Guide to Fall River

Whether you’re chasing the perfect espresso, looking for an unforgettable pastel de nata, or simply searching for a new Saturday morning adventure, Fall River is brewing something worth the trip ...

July 2026 Downloadable Events List

From Fourth of July fireworks, concerts, and community celebrations to food trucks, hot dogs, ice cream, farmers markets, waterfront events, family activities, outdoor movies, and live music, the city is packed with ways to make the most of the season. Whether you're spending an evening in the park, exploring a local festival, enjoying the sunshine with friends and family, or checking something new off your summer bucket list, there's something happening almost every day. Grab the July events list and start planning your best summer yet in Fall River ...