About Viva

Viva Fall River serves as a reminder that this city is not just a place on a map, but a living, breathing entity with a unique identity.

About Viva

Viva Fall River embodies the vibrant spirit and community pride that defines this remarkable city. We are an active tourism organization that guides locals and newcomers alike to Fall River’s vivacious and diverse community. Viva Fall River champions economic growth and celebrates all the city has to offer: creative arts, rich ethnic and cultural traditions, diverse businesses, a picturesque waterfront, spirited events, and so much more.

The organization is a grant-funded, public-private partnership and is a fiscal sponsorship of the One SouthCoast Chamber Foundation, a non-for-profit entity.

The Viva Maker Shop is a flexible retail space curated to showcase uniquely talented local artisans and makers. In addition to highlighting local entrepreneurs, the shop serves as a resource for learning more about what’s happening in Fall River, including the assorted manufacturing that occurs within the city’s limits.

MEET THE MAKERS

VISIT THE SHOP

Viva In The Press

‘Hometown hero’ Emeril Lagasse makes surprise stops in Fall River. Here’s why he was here.

Hear what happened when a celebrity chef stopped by some local Fall River eateries! ...

Inaugural celebration of Portuguese poetry, culture and Fall River poets set for April 27

Despite having two poetry books published and a statue erected in his honor in his native city of Fall River, the late João Teixeira de Medeiros remains a bit of a hidden gem. On April 27, the first annual ‘Poesia: A Celebration of Portuguese Poetry, Culture, & Fall River Poets’ will not only highlight his poetry, but also the significant contributions that other Portuguese have made throughout history to local, national, and international arts and culture ...

POESIA: 1st Annual Fall River Portuguese Poetry Festival

Viva Fall River, in Collaboration with Newport Poetry, the City of Fall River, and the Massachusetts Department of Conservation and Recreation Present the First Annual “POESIA: Fall River Portuguese Poetry Festival.” ...