About Viva

Viva Fall River serves as a reminder that this city is not just a place on a map, but a living, breathing entity with a unique identity.

About Viva

Viva Fall River embodies the vibrant spirit and community pride that defines this remarkable city. We are an active tourism organization that guides locals and newcomers alike to Fall River’s vivacious and diverse community. Viva Fall River champions economic growth and celebrates all the city has to offer: creative arts, rich ethnic and cultural traditions, diverse businesses, a picturesque waterfront, spirited events, and so much more.

The organization is a grant-funded, public-private partnership and is a fiscal sponsorship of the One SouthCoast Chamber Foundation, a non-for-profit entity.

Viva In The Press

Listen: Ride to Freedom this Saturday – 1420 WBSM Townsquare Sunday

WBSM's Townsquare Sunday highlights individuals and organizations working to better the quality of life on the SouthCoast. Join host Jim Phillips as he talks to those who are making a difference in our local communities. Read More: Townsquare Sunday | https://wbsm.com/show/townsquare-sunday/?utm_source=tsmclip&utm_medium=referral LISTEN NOW Learn more about the April 18th event and see the full event schedule at: vivafallriver.com/ridetofreedom ...

April 2026 Downloadable Events List

April arrives with a sense of renewal—and in Fall River, that energy shows up everywhere. As the days grow longer and the city starts to bloom, our events calendar fills with ways to get out, connect, and take it all in. From family-friendly celebrations and hands-on history to live performances, local markets, and community gatherings, there’s something happening in every corner of the city. Whether you’re planning ahead or just looking for something to do this weekend, April is the perfect time to explore, try something new, and enjoy the season as it unfolds ...

Join us for Ride to Freedom: A Revolutionary Family Celebration

Step into history at Ride to Freedom: A Revolutionary Family Celebration—a lively, hands-on event where families can experience the sights, sounds, and stories of the Revolutionary era. From free carousel rides and reenactments to crafts, live readings, and a special appearance by Paul Revere, it’s a spring outing designed to spark curiosity and fun for all ages ...