Viva Fall River

About Viva

Viva Fall River serves as a reminder that this city is not just a place on a map, but a living, breathing entity with a unique identity.

About Viva

Viva Fall River embodies the vibrant spirit and community pride that defines this remarkable city. We are an active tourism organization that guides locals and newcomers alike to Fall River’s vivacious and diverse community. Viva Fall River champions economic growth and celebrates all the city has to offer: creative arts, rich ethnic and cultural traditions, diverse businesses, a picturesque waterfront, spirited events, and so much more.

The organization is a grant-funded, public-private partnership and is a fiscal sponsorship of the One SouthCoast Chamber Foundation, a non-for-profit entity.

Whether you’re a first-time visitor or a local looking to rediscover your city, our center offers everything you need for an unforgettable experience. From curated souvenirs and locally made goods to insightful guides and event information, we’re here to help you make the most of your time in Fall River. Come in and see what makes our community so special!

Viva In The Press

July 2025 Downloadable Events List

July 2025 Downloadable Events List

From live music under the stars to family-friendly fun in our beautiful parks and plazas, Fall River is the place to be this summer. Don’t miss out on a month packed with energy, creativity, and community spirit. Mark your calendars — July in the Riv is heating up! ...
Fall River's free summer concert and cookout series kicks off. Where to find the fun

Fall River’s free summer concert and cookout series kicks off. Where to find the fun

Free concerts, free food, free arts and crafts...and YOU! Find out where to enjoy Summer Evenings in the Park! ...
POP! Party on Purchase Summer Celebration - Thurs. July 17

POP! Party on Purchase Summer Celebration – Thurs. July 17

Get ready for the block party of the summer! Party on Purchase is a free, family-friendly event with something for EVERYONE! ...

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