Viva! Fall River. It’s not just a Phrase. It’s a MOVEMENT.

Viva Fall River celebrates all that the City has to offer: creative arts, rich ethnic and cultural traditions, diverse businesses, a picturesque waterfront, spirited events, and a passionate community.

It’s also something more…

Discover Viva

Viva Business

Viva Events

Viva Visit

Explore the Possibilities

There are LOTS of things to LOVE about Fall River, MA!

Just ask the Harveys, international artist-entrepreneurs, natives who are rediscovering a place they call “home” – This time as homeowners and cofounders/curators at the Fall River Museum of Contemporary Art! They’re making it happen in Fall River and enjoying all the city has to offer. So can you!

Latest News

April 2023 Downloadable Events List

Look what's spinging up in Fall River this month? Check out our downloadable (and printable) events round-up of all the great events taking place in Fall River in April! ...
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Press: WPRI-12 The Rhode Show – Fall River Restaurant Week 2023

Fall River Restaurant Week is a chance to experience the best of our diverse and authentic dining options! Watch now for more details! ...
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Press: Fall River Reporter’s The Fall River Show with Marc Monroe Dion

Watch and get excited for Fall River Restaurant Week! March 24-April 2, 2023 ...
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Press: WJAR Studio 10 – Fall River Restaurant Week 2023

Learn more about Fall River Restaurant Week! March 24 - April 2 ...
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Fall River Restaurant Week 2023

Take your taste buds on a trip to Fall River and experience a rich culinary culture rooted in authentic Portuguese cuisine. Eat like a local, for less! ...
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April Workshops & Special Events at the Viva Fall River Pop-Up Shop

Hop to it! Check out our list of special events and workshops taking place at the Viva Fall River Pop-Up in April ...
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Mittens, Grateful Dead concert part of Fall River, Massachusetts, apparel company’s success story

by Doug Meehan - Anchor/Reporter FALL RIVER, Mass. — What do a pair of mittens, a loving grandmother, a Grateful Dead concert and Buddhism all have in common? They are part of the fabric woven into the story of a successful Massachusetts apparel company. Katlyn Shea is the owner of ...
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It’s Fall River v. New Bedford in a monthlong Portuguese pastry throwdown

The sister cities are engaging in a friendly food fight to see which spot has the best egg tart. By Lauren Daley Globe Correspondent They’re sister cities known for their Portuguese culture and food — and now they’re engaging in some friendly sibling rivalry to see which has the best ...
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NEW FUNDING OPPORTUNITY: TDI Equity Investment Program

If you own a business in or around the Downtown area, you will want to check out this INCREDIBLE funding opportunity from MassDevelopment! ...
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VIVA 2022! Year In Review

It's that time of year again! Take a look back with us as we look toward a new year with new opportunities to make our City a prime Southcoast destination. Thank you for your support and VIVA Fall River! ...
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