Viva! Fall River. It’s not just a Phrase. It’s a MOVEMENT.

Viva Fall River celebrates all that the City has to offer: creative arts, rich ethnic and cultural traditions, diverse businesses, a picturesque waterfront, spirited events, and a passionate community.

It’s also something more…

There are LOTS of things to LOVE about Fall River, MA!

Just ask the Harveys, international artist-entrepreneurs, natives who are rediscovering a place they call “home” – This time as homeowners and cofounders/curators at the Fall River Museum of Contemporary Art! They’re making it happen in Fall River and enjoying all the city has to offer. So can you!

Latest News

NEW FUNDING OPPORTUNITY: TDI Equity Investment Program

NEW FUNDING OPPORTUNITY: TDI Equity Investment Program

If you own a business in or around the Downtown area, you will want to check out this INCREDIBLE funding opportunity from MassDevelopment! ...
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Register for Fall River Restaurant Week 2023 | March 24th – April 2nd!

Register for Fall River Restaurant Week 2023 | March 24th – April 2nd!

Attention all Fall River restaurants: Be a part of this year's Fall River Restaurant Week! Viva Fall River invites you to participate in the Spring 2023 Fall River Restaurant Week scheduled to take place from Friday, March 24th through Sunday, April 2nd, during your hours of operation. Fall River Restaurant ...
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February Workshops & Special Events at the Viva Fall River Pop-Up Shop

February Workshops & Special Events at the Viva Fall River Pop-Up Shop

You'll LOVE what's going on at the Viva Fall River Pop Up Shop in Downtown Fall River during the month of February ...
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January 2023 Downloadable Events List

January 2023 Downloadable Events List

New year, new events! Check out our downloadable (and printable) events round-up of all the great events taking place in Fall River in January! ...
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VIVA 2022! Year In Review

VIVA 2022! Year In Review

It's that time of year again! Take a look back with us as we look toward a new year with new opportunities to make our City a prime Southcoast destination. Thank you for your support and VIVA Fall River! ...
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Fall River’s Kennedy Park transforms into Winter Wonderland Dec. 4

Fall River’s Kennedy Park transforms into Winter Wonderland Dec. 4

FALL RIVER — One local nonprofit is cranking up the Christmas cheer with a series of events making for a month-long holiday celebration in the Spindle City. The magic happens at Kennedy Park, where the first-ever Winter Wonderland Festival of Lights will kick off on Sunday, Dec. 4, at 5 p.m. Locals ...
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Visual Arts Review: Ukrainian Art Today — Crystallizing the Immediacy of War

Visual Arts Review: Ukrainian Art Today — Crystallizing the Immediacy of War

Don’t Close Your Eyes, at the New Art Corridor, 245 Walnut Street, Newton, through November 26. Eye of the Beholder, at the Grimshaw-Gudewicz Gallery, 777 Elsbree Street, Bristol Community College, Fall River through December 22. (All artwork is for sale, with proceeds to be shared 50/50 between the artist and a humanitarian ...
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Own a piece of Fall River. Garage Gallery is nearly ready to open with locally made art.

Own a piece of Fall River. Garage Gallery is nearly ready to open with locally made art.

By Dan Medeiros - The Herald News FALL RIVER — Dean Diogo has an eye for beauty in the Fall River area, and is bringing that to the opening of a new art space. Diogo, a professional photographer, is preparing to open Garage Gallery on Thompson Street off President Avenue, just around ...
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After 40 years, dedicated ‘Senator Thomas Norton City Pier’ opened to the public

After 40 years, dedicated ‘Senator Thomas Norton City Pier’ opened to the public

Jo C. Goode The Herald News It’s been 40 years since the Fall River Redevelopment Authority took four acres of waterfront property on the Taunton River by eminent domain. And finally, after four decades of contamination clean-up, redevelopment and the expenditure of millions of state and federal dollars, the public on Saturday had ...
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We’re making things happen in Downtown Fall River!