Viva Fall River

Viva! Fall River.

Alive with Authenticity

Welcome to Fall River, MA, a city that pulses with life, culture, and a rich history. Whether you’re strolling along our historic streets, savoring diverse flavors, or embracing the beauty of nature, you’ll discover a city that captivates the heart and leaves an indelible mark on your soul.

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From lively festivals that celebrate our rich heritage to engaging cultural events and thrilling performances, there’s always something happening in our vibrant community.

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Fall In Love with Fall River!

Experience the authentic and exceptional qualities that make Fall River a must-stop South Coast destination: arts, ethnic and cultural traditions, creative businesses, welcoming events and, of course, our incredible food!

Latest News

Fall River, MA, Named on Livability.com’s Top 100 Best Places to Live in the U.S.

Fall River, MA, Named on Livability.com’s Top 100 Best Places to Live in the U.S.

Fall River, MA, Is One of the Best Cities To Live in America An idyllic small city in the Providence metro area, Fall River, MA, is quintessential New England: a textile mill history, beautiful foliage in the fall and, of course, a mysterious murder trial that people still talk about over 100 years later. Fall River was home to the infamous Lizzie Borden, who was acquitted of the murder of her father and stepmother (and whose rhyme we’ve likely all chanted at a sleepover). Visitors from all over the country are still fascinated by this case, and the city has leaned ...
Right Around The Corner: So Much To Do In Fall River

Right Around The Corner: So Much To Do In Fall River

By Enjoy RI Discover the Enchanting Charms of Fall River Nestled along the scenic eastern coast of Massachusetts, Fall River beckons visitors with its rich tapestry of history, vibrant culture, and breathtaking natural beauty. This extraordinary city, home to a diverse population and a thriving arts scene, boasts a picturesque waterfront that adds to its allure. In recent years, Fall River has undergone an impressive revitalization, actively working to attract new businesses and residents to its downtown area. With the help of Viva Fall River, a dynamic tourism organization, the city has invested in marketing initiatives to showcase its unique ...
A new tourism study shows Fall River has much potential. Here’s what the report found.

A new tourism study shows Fall River has much potential. Here’s what the report found.

By Jo C. Goode - The Herald News FALL RIVER — The city made available this week a $50,000 preliminary data study on the current state of tourism in Fall River and potential next steps to improve economic development in a “creative economy” and expand cultural tourism. During a meeting on Friday, Mayor Paul Coogan officially released a 31-page report containing a two-year strategic tourism development plan. The study was paid for with $670,000 in American Rescue Plan Act funding awarded to One SouthCoast Chamber and managed by the for-profit organization, Viva Fall River. "We are laying the foundation of where we go from here," ...

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In Fall River, authenticity reigns supreme. This is a place where genuine connections are made, and the community’s spirit shines through in every aspect of life. From the friendly smiles of the locals to the locally-owned businesses that line the streets, you’ll feel a warmth and welcoming atmosphere that is truly special.

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