About Viva

Viva Fall River serves as a reminder that this city is not just a place on a map, but a living, breathing entity with a unique identity.

About Viva

Viva Fall River embodies the vibrant spirit and community pride that defines this remarkable city. We are an active tourism organization that guides locals and newcomers alike to Fall River’s vivacious and diverse community. Viva Fall River champions economic growth and celebrates all the city has to offer: creative arts, rich ethnic and cultural traditions, diverse businesses, a picturesque waterfront, spirited events, and so much more.

The organization is a grant-funded, public-private partnership and is a fiscal sponsorship of the One SouthCoast Chamber Foundation, a non-for-profit entity.

Viva In The Press

Fall River Voices: How Local Makers Navigate the Global Trade Tariff Landscape

A new BBC feature spotlights Vanson Leathers, Accurate Services, and Matouk—three hometown makers navigating tariffs while keeping our city’s tradition of craftsmanship alive. Click through to read the full story ...

“Where History Meets the Harbor” – Fall River Shines on American Dream TV

In the latest episode of American Fream TV, host Connor Dowd takes viewers on a journey through Fall River that captures the essence of our community ...

Fall River’s Portuguese Flavor Shines on the Global Stage

It’s no secret to locals that Fall River is rich with Portuguese traditions, flavors, and festas that bring the community together year after year. But now, the rest of the world is catching on—thanks to a recent feature in Condé Nast Traveler, one of the leading voices in luxury travel ...