Viva Fall River serves as a reminder that this city is not just a place on a map, but a living, breathing entity with a unique identity.

About Viva
Viva Fall River embodies the vibrant spirit and community pride that defines this remarkable city. We are an active tourism organization that guides locals and newcomers alike to Fall River’s vivacious and diverse community. Viva Fall River champions economic growth and celebrates all the city has to offer: creative arts, rich ethnic and cultural traditions, diverse businesses, a picturesque waterfront, spirited events, and so much more.
The organization is a grant-funded, public-private partnership and is a fiscal sponsorship of the One SouthCoast Chamber Foundation, a non-for-profit entity.

The Viva Maker Shop is a flexible retail space curated to showcase uniquely talented local artisans and makers. In addition to highlighting local entrepreneurs, the shop serves as a resource for learning more about what’s happening in Fall River, including the assorted manufacturing that occurs within the city’s limits.
Viva In The Press

Fall River, MA, Named on Livability.com’s Top 100 Best Places to Live in the U.S.

Right Around The Corner: So Much To Do In Fall River

A new tourism study shows Fall River has much potential. Here’s what the report found.
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We’re here to help! Contact us with press inquiries or requests for additional information regarding Tourism & Marketing and filming in Fall River.
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