About Viva

Viva Fall River serves as a reminder that this city is not just a place on a map, but a living, breathing entity with a unique identity.

About Viva

Viva Fall River embodies the vibrant spirit and community pride that defines this remarkable city. We are an active tourism organization that guides locals and newcomers alike to Fall River’s vivacious and diverse community. Viva Fall River champions economic growth and celebrates all the city has to offer: creative arts, rich ethnic and cultural traditions, diverse businesses, a picturesque waterfront, spirited events, and so much more.

The organization is a grant-funded, public-private partnership and is a fiscal sponsorship of the One SouthCoast Chamber Foundation, a non-for-profit entity.

The Viva Maker Shop is a flexible retail space curated to showcase uniquely talented local artisans and makers. In addition to highlighting local entrepreneurs, the shop serves as a resource for learning more about what’s happening in Fall River, including the assorted manufacturing that occurs within the city’s limits.

MEET THE MAKERS

VISIT THE SHOP

Viva In The Press

Fall River, MA, Named on Livability.com’s Top 100 Best Places to Live in the U.S.

Fall River, MA, Is One of the Best Cities To Live in America An idyllic small city in the Providence metro area, Fall River, MA, is quintessential New England: a textile mill history, beautiful foliage in the fall and, of course, a mysterious murder trial that people still talk about over 100 years later. Fall River was home to the infamous Lizzie Borden, who was acquitted of the murder of her father and stepmother (and whose rhyme we’ve likely all chanted at a sleepover). Visitors from all over the country are still fascinated by this case, and the city has leaned ...

Right Around The Corner: So Much To Do In Fall River

By Enjoy RI Discover the Enchanting Charms of Fall River Nestled along the scenic eastern coast of Massachusetts, Fall River beckons visitors with its rich tapestry of history, vibrant culture, and breathtaking natural beauty. This extraordinary city, home to a diverse population and a thriving arts scene, boasts a picturesque waterfront that adds to its allure. In recent years, Fall River has undergone an impressive revitalization, actively working to attract new businesses and residents to its downtown area. With the help of Viva Fall River, a dynamic tourism organization, the city has invested in marketing initiatives to showcase its unique ...

A new tourism study shows Fall River has much potential. Here’s what the report found.

By Jo C. Goode - The Herald News FALL RIVER — The city made available this week a $50,000 preliminary data study on the current state of tourism in Fall River and potential next steps to improve economic development in a “creative economy” and expand cultural tourism. During a meeting on Friday, Mayor Paul Coogan officially released a 31-page report containing a two-year strategic tourism development plan. The study was paid for with $670,000 in American Rescue Plan Act funding awarded to One SouthCoast Chamber and managed by the for-profit organization, Viva Fall River. "We are laying the foundation of where we go from here," ...