About Viva

Viva Fall River serves as a reminder that this city is not just a place on a map, but a living, breathing entity with a unique identity.

About Viva

Viva Fall River embodies the vibrant spirit and community pride that defines this remarkable city. We are an active tourism organization that guides locals and newcomers alike to Fall River’s vivacious and diverse community. Viva Fall River champions economic growth and celebrates all the city has to offer: creative arts, rich ethnic and cultural traditions, diverse businesses, a picturesque waterfront, spirited events, and so much more.

The organization is a grant-funded, public-private partnership and is a fiscal sponsorship of the One SouthCoast Chamber Foundation, a non-for-profit entity.

Viva In The Press

December 2025 Downloadable Events List

Looking for fun this holiday season? We’ve got you covered. Fall River is bursting with festive events, cozy experiences, and opportunities to support the local businesses that make our city shine. Here’s your guide to what’s happening in December—let’s make some merry memories! ...

Oh What Fun!! Fall River Holiday Event Preview

From the City of Fall River’s tree lighting and parade to waterfront happenings and vibrant nights on Purchase Street, the holidays are shining across the city. Check out this preview and stay tuned for Viva’s full holiday lineup on December 1 ...

Fall River Shines in The New York Times

Fall River recently earned a mention in a New York Times travel feature exploring how Portuguese culture is thriving and evolving in New England. Read all about it! ...