Viva Fall River

Sweet bread challenge results are in. See which SouthCoast bakery took top prize

Mar 21, 2024 | Eat & Drink Blog, Press

Ashley Schuler, The Herald News
Published April 21, 2024

FALL RIVER — You visited, you tasted, and now the SouthCoast has spoken.

When it comes to sweet bread, competition regarding who makes the best in Greater Fall River and New Bedford is fierce and so are loyalties to our favorite bakeries.

This past February, a friendly food fight spearheaded by Viva Fall River and New Bedford Food Tours put those loyalties to the test, with some interesting, and tasty, results.

Nearly two dozen bakeries took part in the month-long SouthCoast Snackdown, but only two took top honors — and they were both from Fall River.

Snagging 274 votes, or 34.7% out of the total 825 votes that came in, Lou’s Bakery was crowned first-place winner for best sweet bread bake.

Owner Louise Fournier shelves sweet bread at Lou's Bakery on East Main Street in Fall River on March 21, 2024.

“We feel really lucky … we’re just happy and thrilled that people like our product,” said owner Louise Fournier, who operates the family business with her brother John Arruda. “We love our job and we’re here to make people happy.”

They were followed by city staple Tony’s Bakery at 196 Columbia St., which garnered 119 votes (15.1%), earning them second place.