About Viva

Viva Fall River serves as a reminder that this city is not just a place on a map, but a living, breathing entity with a unique identity.

About Viva

Viva Fall River embodies the vibrant spirit and community pride that defines this remarkable city. We are an active tourism organization that guides locals and newcomers alike to Fall River’s vivacious and diverse community. Viva Fall River champions economic growth and celebrates all the city has to offer: creative arts, rich ethnic and cultural traditions, diverse businesses, a picturesque waterfront, spirited events, and so much more.

The organization is a grant-funded, public-private partnership and is a fiscal sponsorship of the One SouthCoast Chamber Foundation, a non-for-profit entity.

Viva In The Press

January 2026 Downloadable Events List

Start the new year by staying connected. Our January 2026 events list highlights what’s happening around Fall River — from arts and culture to community gatherings and local happenings. Download the full list and plan your month ...

“All Here and All Near” – Watch LOST IN Fall River!

Fall River takes center stage in the travel series Lost In, with host DJ BBQ exploring the places, flavors, and stories that give the city its character. From the waterfront to neighborhood favorites, this episode captures the energy and authenticity that make Fall River a place worth discovering ...

Oh What Fun!! Fall River Holiday Event Preview

From the City of Fall River’s tree lighting and parade to waterfront happenings and vibrant nights on Purchase Street, the holidays are shining across the city. Check out this preview and stay tuned for Viva’s full holiday lineup on December 1 ...