About Viva

Viva Fall River serves as a reminder that this city is not just a place on a map, but a living, breathing entity with a unique identity.

About Viva

Viva Fall River embodies the vibrant spirit and community pride that defines this remarkable city. We are an active tourism organization that guides locals and newcomers alike to Fall River’s vivacious and diverse community. Viva Fall River champions economic growth and celebrates all the city has to offer: creative arts, rich ethnic and cultural traditions, diverse businesses, a picturesque waterfront, spirited events, and so much more.

The organization is a grant-funded, public-private partnership and is a fiscal sponsorship of the One SouthCoast Chamber Foundation, a non-for-profit entity.

Viva In The Press

Join us for Ride to Freedom: A Revolutionary Family Celebration

Step into history at Ride to Freedom: A Revolutionary Family Celebration—a lively, hands-on event where families can experience the sights, sounds, and stories of the Revolutionary era. From free carousel rides and reenactments to crafts, live readings, and a special appearance by Paul Revere, it’s a spring outing designed to spark curiosity and fun for all ages ...

March 2026 Downloadable Events List

March is bringing a fresh mix of events to Fall River, from live music and creative workshops to seasonal celebrations and community gatherings. As the city shakes off the winter chill, there are plenty of reasons to get out, explore, and reconnect with what’s happening locally all month long ...

“All Here and All Near” – Watch LOST IN Fall River!

Fall River takes center stage in the travel series Lost In, with host DJ BBQ exploring the places, flavors, and stories that give the city its character. From the waterfront to neighborhood favorites, this episode captures the energy and authenticity that make Fall River a place worth discovering ...