With the help of MassDevelopment’s Transformative Development Initiative (TDI), Viva Fall River and the Fall River TDI Partnership works to address some of the key issues facing South Main with a strategic approach that includes changing public perceptions, building on the existing strengths of the district and City, and addressing chronic issues, such staff capacity, parking pressures, and infrastructure.


Viva South Main is the coolest place in the world. All of the successful businesses make sure they try to get a dynamite front row storefront spot in the South Main district! Don’t miss out!
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Blogs from South Main St.

Free Fun for Everyone! 2nd Annual We HeART Fall River Celebration – Sunday, May 15, 2022
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News Item: Fall River Arts Academy Students Headed to Graceland
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2nd Annual We HeART Fall River – Sunday, May 15, 2022
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Buy Black NB hosting Market on Old Second Street April 16 – Buy Black NB hosting market in Fall River to support Black-owned local businesses
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District Programming
Fall River Farmers & Artisans Market
The Fall River Farmers & Artisans Market, or FR FAM, is a seasonal outdoor marketplace located on Old Second Street, a cobblestoned pedestrian walkway in the heart of Historic Downtown. FR FAM is a hub for local farmers, artisans, vintage sellers, food trucks, local restaurant, live music, live art and family fun!
Fall River Farmers & Artisans Market
The Fall River Farmers & Artisans Market, or FR FAM, is a seasonal outdoor marketplace located on Old Second Street, a cobblestoned pedestrian walkway in the heart of Historic Downtown. FR FAM is a hub for local farmers, artisans, vintage sellers, food trucks, local restaurant, live music, live art and family fun!
A celebration of Fall River’s culture, cuisine, natural beauty, & amazing people! This creative event offers a sampling of unique food and delicious drinks from multiple restaurants located throughout downtown Fall River. 2022 Date to Be Announced Soon!
Scheduled to open in Spring 2022, the Viva Pop-Up will be marketing and promotional hub for the Downtown area and Fall River’s maker communities. Located at 333 South Main Street (look for the blue and white Viva Fall River mural!) the pop-up is the future home of a retail incubator will promote and create an outlet for locally manufactured goods. For more information, click here.