With the help of MassDevelopment’s Transformative Development Initiative (TDI), Viva Fall River and the Fall River TDI Partnership is works to address some of the key issues facing South Main with a strategic approach that includes changing public perceptions, building on the existing strengths of the district and City, and addressing chronic issues, such staff capacity, parking pressures, and infrastructure.

Viva Business
Viva Business

Viva South Main is the coolest place in the world.  All of the successful businesses make sure they try to get a dynamite front row storefront spot in the South Main district!  Don’t miss out!

Fall River’s
TDI Program

Small Business


What is the TDI Partnership?

District Businesses

Blogs from South Main St.

MassDev TDI sponsor

Meet the TDI Partnership

What is the TDI Partnership? The TDI Partnership is a group of Fall River organizations ...
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Fall River’s TDI District

Where is the Fall River TDI District? Situated in the heart of downtown, the Fall ...
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Viva South Main – Small Business Support

Viva Fall River assists small businesses in the District through outreach and relationship building, providing ...
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Fall River is Getting it’s Own Open Air Market

Fall River is getting its own Open Air Market and Stephanie Enloe is the organizer ...
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District Programming

Fall River Farmers & Artisans Market

The Fall River Farmers & Artisans Market, or FR FAM, is a seasonal outdoor marketplace located on Old Second Street, a cobblestoned pedestrian walkway in the heart of Historic Downtown. FR FAM is a hub for local farmers, artisans, vintage sellers, food trucks, local restaurant, live music, live art and family fun!

Taste Fall River

A celebration of Fall River’s culture, cuisine, natural beauty, & amazing people! This creative event offers a sampling of unique food and delicious drinks from multiple restaurants located throughout downtown Fall River. 2022 Date to Be Announced Soon!

Viva Fall River Pop-Up Shop

Scheduled to open in Spring 2022, the Viva Pop-Up will be marketing and promotional hub for the Downtown area and Fall River’s maker communities. Located at 333 South Main Street (look for the blue and white Viva Fall River mural!) the pop-up is the future home of a retail incubator will promote and create an outlet for locally manufactured goods. Stay tuned to this website and sign up for updates on events and more!

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