Viva Fall River

Take A Break On Your Way to the Cape! Viva Fall River Launches Summer Tourism Campaign

Jun 22, 2022 | Press, Small Business

A shout out to Patti Rego and Viva Fall River for launching our Summer 2022 tourism campaign! “Take 5 off 195’ was created for travelers like you who enjoy adventure, mouth watering cuisine, unique arts & culture, waterfront views, history, and just plain – exploring. The City of Fall River is an awesome place to take a break on your way towards the cape. We invite you to stop, stretch your legs, and enjoy our community’s friendly hospitality for a few hours or more before hitting the road again.

Our grant funded state campaign (Thanks Governor Baker!) features five hot spot itineraries that direct you to our mystical tourist attractions and favorite local haunts. There’s a little bit of everything for a whole lot of everyone: families, foodies, history buffs, and more! Just click on the buttons that interest you the most for suggestions on must-see, must-do, and must-eat experiences. Or you can carve out your own adventure – the decision is yours!

Since we know Fall River’s rich European cuisine is the best in our area, check out our Flavorful Take Out Foods blog before you exit. We’re sure you’ll want to purchase some tasty treats to bring with you to enjoy later.

Sure, you may be heading towards the Cape, but there’s no better place than the City of Fall River to “Take 5 off 195” and rest up before piling into the car once again.

Picture of the Braga Bridge signifying to travelers to take 5 off interstate 195

Branding, graphic design, website design and development, and more for this campaign were designed by Alluring Media Co. of Fall River! Check them out at