Meet The Team

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Born and raised in Fall River, MA, Patti Rego returned to the South Coast in 2015 after 17 years working in the marketing, communications, and event departments of notable publishing and media companies in New York City.  Following 5 years as the Director of Marketing & Communications for the social justice non-profit, The Marion Institute, Patti became the District Director of Viva Fall River in June 2021. With this pivotal new role, Patti is fulfilling a long-time goal of being able to make a difference in a community that she deeply loves. In addition, she is the co-founder and “chief city cheerleader” at We Love Fall River, a social media movement that promotes positive narratives about Fall River.

Patti is an active participant in the regional community: she’s an appointed member of the New Bedford Lyceum and SouthCoast Spring Arts’ Steering Committees (respectively), serves on the Executive Committee of the Fall River Arts & Culture Coalition (FRACC), and sits on the Fall River YMCA Advisory Board.

Patti graduated from the Fashion Institute of Technology in New York in 2000 with a Bachelor of Science in Advertising & Marketing Communications. She is also a 2019 graduate of Leadership Southcoast.

When not working, Patti tries her best to keep up with her effervescent daughter, Maxine, and make sure her dog Tig doesn’t sneak too many treats. She enjoys practicing yoga and is an avid spinner, loves planning social events (like her daughters’ yearly birthday extravaganzas), and is a devoted indoor gardener with a passion for spider plants.