Meet The Team

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PATTI REGO

Born and raised in Fall River, MA, Patti Rego returned to the South Coast in 2015 after 17 years working in the marketing, communications, and event departments of notable publishing and media companies in New York City.  Following 5 years as the Director of Marketing & Communications for the social justice non-profit, The Marion Institute, Patti became the Executive Director of Viva Fall River in June 2021. With this pivotal new role, Patti is fulfilling a long-time goal of being able to make a difference in a community that she deeply loves. In addition, she is the co-founder and “chief city cheerleader” at We Love Fall River, a social media movement that promotes positive narratives about Fall River.

Patti is an active participant in the regional community: she’s co-chair of the SouthCoast Spring Arts’ Steering Committee, serves on the Executive Committee of the Fall River Arts & Culture Coalition (FRACC), and sits on the Fall River YMCA Advisory Board and the Southeastern Massachusetts Visitors Bureau Board of Directors.

Patti graduated from the Fashion Institute of Technology in New York in 2000 with a Bachelor of Science in Advertising & Marketing Communications. She is also a 2019 graduate of Leadership Southcoast.

When not working, Patti tries her best to keep up with her effervescent daughter, Maxine, and make sure her dog Tig doesn’t sneak too many treats. She enjoys practicing yoga and is an avid spinner, loves planning social events (like her daughters’ yearly birthday extravaganzas), and is a devoted indoor gardener with a passion for spider plants.

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KRISTEN CANTARA

Born and raised in Fall River, Kristen enjoys serving her community. Whether it’s at work, or through her many volunteer hours serving on the Historical Commission and the Community Preservation Committee, Kristen tries to make her hometown a better place by giving of her time and talents. She believes in the city and its potential to be a beautiful, vibrant community again, and is committed to doing her part to make that happen.

In her free time, she enjoys doing anything creative, from jewelry-making to crafting, cooking, writing, and photography. Most of all, she loves music and Halloween, and wishes it was October all year round.

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CHRISTOPHER MESSIER

A long-time market manager for the MA Southcoast and Boston Metro area, Christopher Messier built a 25-year career developing a deep understanding of all areas that can impact a business. From production and product-handling to merchandising and marketing, he is an experienced businessperson with an entrepreneurial spirit. Most recently, Christopher has earned graduate certifications helpful to bring his expertise to the non-profit sector. As manager of the Viva Fall River Pop-Up Shop at 333 S. Main St., Christopher brings a unique set of skills that help showcase and develop Fall River small businesses.

In his personal life, Christopher shares a home in Taunton with his long-time partner, Dan, and their newly adopted French Bulldog, Lily. Together, they operate a small apiary and oversee the general operations of the Taunton Community Garden. They own a small business named Wagglebee which features honey, infused honey, beeswax-based products, and handmade woodwork and stained-glass items. They are avid world travelers who enjoy learning about other cultures and are always looking forward to their next adventure.

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KRISTY DEVINNEY

Kristy is an artist from Fall River who works with a variety of mediums, from paintings and stickers, to jewelry, clothing, and home decor. I love nature, gardening, music, and all things weird and eclectic.